ACOO, founded in early 2021 with only 4 employees including Wai. Wai carries creative and art direction of the whole media platform, also its production. It is now a team of 24 consisting of content creators, art directors, and digital marketing strategists. We have produced over 10,000 mins of video content with a 70M+ cross-platform reach and 10M+ views. The channels have attracted 57k YouTube subscribers, 53k Instagram followers, and 18k Facebook followers. ACOO's content features creative compelling stories challenging cultural norms and has established an influencer network with over 1,000 KOLs for brand engagement.
instagram.com/acoo.hk
youtube.com/acoohk
facebook.com/acoohk
ACOO.hk
●Social Media Channels | Maintenance & Management
•Develop and implement engaging social media content/campaigns to drive engagement and followers growth across Youtube, Instagram, Facebook and Website
•Stay abreast of trend and digital marketing best practices, maintain and enhance the platforms up to trend and fitting different stakeholder needs
•Monitor channel performance
•Execute events to enhance brand reputation, explore opportunities, and expand revenue
● Integrated 360 Campaign
- Oversawproject from ideation to production, handling planning, coordination, press arrangements
- Project Management
- Collaborated with a diverse network of influencers for influencer marketing
- Organized PR events
- Implemented creative strategies
●Team and Platform Management
•Lead a five-member art team
•Organize knowledge-sharing and design-tool workshops
•Track social metrics to improve deliverables
•Manage team administration, budgets and cross-team projects
ACOO 2020-2021 Showreel
2020-21 Campaigns
ACOO Native Content
Youtube Channel Programmes: 衝擊300秒 | 盡做 (匠人系列) | Dundas X Wellington 登打士與威靈頓 | 2359
| Hero | Hub | Hygiene |
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2020-21 Youtube Hero Program - 衝擊300秒
Clashing 300 seconds
Content: Reinterpretation of traditional values
Philosophy: Be confident, Be the best version of you
2020-21 Youtube Hub Program
盡做 Give It All
Content: Interviews with craftsmen who focus on one craft in one life
Philosophy: Craftsmanship, Doing your best
2020-21 Youtube Hygiene Program
登打士與威靈頓 Dundas X Wellington
Content: Interviews with pedestrians for cultural exchange
Philosophy: Crashing of Chinese and Western cultures
2020-21 Instagram Hygiene Program
Content: One-minute nugget to know a bit more about Hong Kong
Philosophy: Quick info and cultural spreading
Performance in 7 months since platform launch
2021-2022 Youtube Programmes :
盡做 2.0 | 無名事 | 動態 Training | 盡行式 | 盡吹
盡做 2.0
Communications Strategy
- Rebrand the program from in-depth interviews to a lively variety show format.
- Content focus on extreme challenges
- Align with the new branding umbrella - 盡 Extreme
- Incorporate more human and fun elements to enhance personality and create memorable moments
- Four anchor as a team
盡 行 式
Communications Strategy
- Include everyday topics that everyone can relate to
- Create a content series that reaches diverse communities, encouraging engaging interactions and subscriptions
- Tailor the content to align with the team's skill set
無 名 事
Communications Strategy
- A solo interview series prepared to showcase guests from diverse backgrounds, including politicians, celebrities, and everyday individuals
- Content that accommodates any guest the group aims to build relationships with
- The creative approach of concealing one's face initially sparks curiosity and provides flexibility to prevent social crises if the interviewee is not publicly welcomed
- Easy to develpp multi-channel content ( Video and Photo quotation albums) to increase production effectiveness
- Easy setup, cost-effective, and increased flexibility for off-studio production (e.g., at the interviewee's office)
盡吹
Content Strategy:
- Develop content long enough to boost engagement on YouTube
- Testing the potential to develop into a podcast program
- Maintain flexibility for any topic, especially contentious issues
- Open to various guest combinations to amplify content effectiveness.
Planning:
- Establish a content series that integrates with minimal production setup
- Maximize the company's existing resources
- Enhance the reputation of our own anchor
ACOO Instagram Channel
User Generated Content - Cutural Colums | 香港角落 Hong Kong Corner | ACOO Person | ACOO Minute
Programmes Identities Development
盡做 2.0 Identity
- Rebrand the program from in-depth interviews to a lively variety show format.
- Incorporate more human and fun elements to enhance personality and create memorable moments
盡行式
- Utilize a unified theme while featuring interviewees from various backgrounds to ensure coherence and variety
盡吹
- Ensure flexibility to cover a wide range of topics
- Simplify the setup process for convenience
- Maintain a friendly and approachable tone throughout the content
- Infuse a sense of style and trendiness into the content to make it fashionable
無名事
- Make it easy to handle by the team
ACOO Activations
盡做 — 香港匠人展 | Give It All - One Craft One Life
To promote ACOO's content platform, we featured our heavyweight program "Give It All 盡做" in collaboration with 'elixir,'
a cafe popular among stylish young people in Sheung Wan where known for its rich cultural context.
The goal of this collaboration was to boost the brand's reputation within the first year of launching the content platform and to establish a Hong Kong-focused brand image by converting our social media content into a physical exhibition.
Objectives:
- Build and promote ACOO's cultural and fashionable image to resonate with local Gen Z groups
- Conduct a pilot test to explore the potential for intellectual property (IP) related to Hong Kong culture
- Pilot test cross-brand collaborations
Experience:
- Oversaw the exhibition project from ideation to production, handling planning, coordination, press arrangements, even the ticketing logistics in only one month time
- Project Management
- Collaborated with a diverse network of influencers for influencer marketing
- Organized PR events
- Implemented creative strategies
/ 品味耕耘背後的甘苦 /
疫境之下，香港仍有很多人緊守崗位，默默耕耘。致力提供跨文化、跨世代內容的ACOO，以《盡做》系列將他們的故事一一記錄，並透過線下活動，將他們的「盡做」精神在社區之中散播和分享。
《盡做 — 香港匠人展》於上環elixir咖啡店舉行，以視覺展覽的方式，呈現6位香港匠人背後的點點滴滴。為了讓外籍人士也能了解他們的故事，展覽文字中英對照，影片亦特別加上了英文字幕。
ACOO《盡做》系列製作人Mandy表示，希望能夠從平凡之中，發掘出值得細味的人與情，「買粒燒賣、食個撈撈，可能好微不足道，其實盛載住好多故事同精神。」她更指，透過訪問產生的「人的連結」，能夠體現人與人之間的感情，是製作這個系列的一大得著。
ACOO創意總監Wai補充，香港有很多文化題材值得更深入留意，舉辦實體展覽，是希望能夠打破線上內容的「速食」文化，讓觀眾認真咀嚼當中的故事。
是次展覽，得到文字設計師、叁語設計合伙人 / 設計總監陳濬人授權，以「香港北魏真書」字體打印出展覽場地門口的「盡做香港」 4隻大字。這款字體極具香港特色，與展覽主題遙相呼應。
此外，店方更為是次活動，特別調製出充滿本土味道的「啡走」，和推出由本港年輕插畫師Ivy Sin繪製封面的限量drip bag，令展覽別具意義。
展覽於9月18日開始，吸引到不同界別人士及街坊到場打卡，10月10日之前，歡迎到場品味，了解匠人的苦與甘。
《盡做 — 香港匠人展》
日期：2021年9月18日至2021年10月10日
時間：09:00-18:00（周一至周五）/10:00-18:00（六、日及公眾假期）
地點：上環美輪街9號 elixir
關於「香港北魏真書」
「香港北魏真書」在 40 至 70 年代於香港盛行，常見於招牌，由已故書法家區建公先生提字，文字清晰分明，適合遠距離閱讀，於2012 年起由陳濬人開始保育，並設計成電腦字體。
關於elixir
位於上環美輪街9號的elixir咖啡店，以咖啡療癒都市繁囂，支持本地社區文化，為潛在藝術家提供藝術空間。
關於「ACOO｜Make Tomorrow Better」
靈感孕育智慧，智慧啟迪未來。ACOO一直致力跨文化、跨世代高質素創作，挑戰新思維，為社會帶來真正改變。
SOONER MUSIC OUTDOOR CONCERT 盡早音樂
︎︎︎Event Highlights
Sooner Music Background:
Music can be a hobby, a lifelong career, or a persistent passion. "Sooner Music 盡早音樂" is a collaboration with renowned musician Chiu Tsang Hei, stemming from ACOO's "Give It All 盡做" series. It showcases the journeys of young musicians, highlighting their dedication to music and how it has transformed their lives. The aim of "Sooner Music" is to ignite the love for music among the youth and offer support to unwavering musicians.
Communications Strategy:
- Foster strong relations with Producer Chiu Tsang Hei to enhance long-term collaborations
- Mark ACOO's debut in the Hong Kong music scene through "Sooner Music," potentially influencing industry connections, cultivating a stylish brand image, and generating music-related content
- Attracted to K11 Art Mall, a property owned by New World Development, following the relaxation of pandemic restrictions
Experience:
- Develop and execute content strategies
- Manage all communication initiatives
- Enhance the brand with a contemporary flair
- Utilize and synergize group’s resources effectively
- Supervise content planning and explore innovative content ideas
- Plan and organize activation open to the public
- Produce exceptional communication materials within budget constraints
- Expand the Art & Cultural portfolio to pave the way for future partnerships
Public Art Funding Proposal - ACOO HUMOUR LAND
Instagram User Generated Content- ACOO Oasis
Content Strategy:
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Increase content frequency for better engagement and distribution via algorithms.
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Boost content output beyond office resources
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Enhance the brand image of arts and culture
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Improve visual coherence in a crowded content genre
- Target fragmented segments effectively on social media.
Conduct software workshops to enhance daily effectiveness of the content team
