5X SMOOTHNESS
[ DETTOL ]Challenge:
1) To promote the bodywash range for winter. Product feature: 5X moisturizing factor
2) Yoga as the theme is mandatory to synchronize with global direction
3) Create one/ a series of videos focusing on the direction to highlight end benefit
Mandatory requirement: at least one of the episodes, Mannings store should be featured.
Insight:
Winter causes dry and itchy skin problems. New formula of Dettol 5X moisturizing factor helps locking moisture on skin. Bring Hong Kong people not only healthy germ-less skin but also smooth skin that is richly moisturized.
KEY VISUAL
TVC SOLUTION
VIRAL VIDEO
Soft sell direction has been chosen to further spread the product benefit of Dettol 5X moisturizing factor. The video has been packaged like a prank done by HK popular youtubers. Demonstrating the skin smoothing effect of out product through the interaction of costumers and sales persons.
Results:
Over 193,000 views in one week with $0 media buy and it promptly become a talking point in town which gained over 10 offline/ online media reports.
Credits:
Creative Director: Kenneth Tung
Associate Creative Director: Rachel Lo
Assistant Art Director: Wai Wai Wai
Project in Sep 2014
Results:
Over 193,000 views in one week with $0 media buy and it promptly become a talking point in town which gained over 10 offline/ online media reports.
Credits:
Creative Director: Kenneth Tung
Associate Creative Director: Rachel Lo
Assistant Art Director: Wai Wai Wai
Project in Sep 2014
