ACTIVISION X Hill+Knowton Strategies London
3 Days Design Sprint (Concept ideation and Execution)
Pitch Ideation
3 Days Design Sprint (Concept ideation and Execution)
[Brief]
Client: Activision
Brand: Call of Duty 4
Desired outcome: Showcase how the agency would support the launch of the next annual release of the game
Deliverables: Branded PPT (based on the H+K template) and mock-ups for launch event
Look and Feel: The style of the deck should be vibrant and bold, appealing to a young audience of gamers and beyond. Game’s setting is a relatable/gritty near future world, avoiding jarring historical or future warfare comparisons
![](https://freight.cargo.site/t/original/i/58250287747b595015cd029a67d4bd908c46d2af838d44cd677bf81d85981a0a/HKS_cargoArtboard-1.png)
![](https://freight.cargo.site/t/original/i/6cd8b098cf42a880ae1a91bc0da76cd55bd2d3c0c699b005770f5fac462217b1/HKS_cargoArtboard-2.png)
![](https://freight.cargo.site/t/original/i/a02859e0167f171367b3f14b18f8e595f6e01e0fcb099d86a270aeec03f18dd1/HKS_cargoArtboard-3.png)
![](https://freight.cargo.site/t/original/i/e70a1c2c1c3d2ece32467a81a4542bd575359db10de9d8376e8b12c14982afff/HKS_cargoArtboard-4.png)
![](https://freight.cargo.site/t/original/i/3f9deedd52dad94c0490d0b5b6a9786ace4061521b20cb4181969685e3b3a95a/HKS_cargoArtboard-5.png)
![](https://freight.cargo.site/t/original/i/53693175eb166c5b794da6be614774359f7ba859e75c2b109d8ee28df0bd02fb/HKS_cargoArtboard-6.png)
![](https://freight.cargo.site/t/original/i/1edc5f360c08b9fb31419856e1c03215e52d3f7a24d7d556965a088bb4b0cb0a/HKS_cargoArtboard-7.png)
![](https://freight.cargo.site/t/original/i/ce9f7456d42fae47fefd92015444fef4871152b7d38e1701a001a743b6e2e1d5/HKS_cargoArtboard-8.png)
![](https://freight.cargo.site/t/original/i/c31cd069a1dab58728d5c9f22899bf37d1d4b38692682b1c1f066db0168cc845/HKS_cargoArtboard-9.png)
![](https://freight.cargo.site/t/original/i/270a597e132ed054c189ec00e1ca7d9da6d99abeb0083c158705a1d1ed87b2e7/HKS_cargoArtboard-10.png)
![](https://freight.cargo.site/t/original/i/8dceccc2e6543624abe50f193725aa3a8db57707b32dc1cc149f033994ee6753/HKS_cargoArtboard-11.png)
![](https://freight.cargo.site/t/original/i/869a98425049ab47381ceda91549991b1abd735622f707aef460baf154b614ff/HKS_cargoArtboard-12.png)
▶︎▷ Works in Dec 2018