ACOO, founded in early 2021 with only 4 employees including Wai. Wai carries creative and art direction of the whole media platform, also its production. It is now a team of 24 consisting of content creators, art directors, and digital marketing strategists. We have produced over 10,000 mins of video content with a 70M+ cross-platform reach and 10M+ views. The channels have attracted 57k YouTube subscribers, 53k Instagram followers, and 18k Facebook followers. ACOO's content features creative compelling stories challenging cultural norms and has established an influencer network with over 1,000 KOLs for brand engagement.

Founding Cross-Platforms Media from Scratch

Launching all platforms from zero in 2 months time 
•Develop and implement engaging social media content/campaigns to drive engagement and followergrowth across Youtube,Instagram,Facebook and Website
•Market research & analysis
•Balance long-term brand vision with short-term operation
•Lead UX/UI design of responsive website; provide hi-fi Figma prototype to external agency
•Explore visual identities beyond mainstream

Marketing Research: Positioning & Tone

Visual identity: 

Initially stakeholder highly request the platform should be branded with the pastel colours exactly like the colour scheme of Korean boy band BTS.
It creates a big design constraint, so with articulation together with a long politically sensitive period of colour applications. The rainbow colour blending certain spectrum become the key branding element to begin with.

User Interface Research and Wishlist