ACOO, founded in early 2021 with only 4 employees including Wai. Wai carries creative and art direction of the whole media platform, also its production. It is now a team of 24 consisting of content creators, art directors, and digital marketing strategists. We have produced over 10,000 mins of video content with a 70M+ cross-platform reach and 10M+ views. The channels have attracted 57k YouTube subscribers, 53k Instagram followers, and 18k Facebook followers. ACOO's content features creative compelling stories challenging cultural norms and has established an influencer network with over 1,000 KOLs for brand engagement.

●Social Media Channels | Maintenance & Management
•Develop and implement engaging social media content/campaigns to drive engagement and followers growth across Youtube, Instagram, Facebook and Website
•Stay abreast of trend and digital marketing best practices, maintain and enhance the platforms up to trend and fitting different stakeholder needs
•Monitor channel performance
•Execute events to enhance brand reputation, explore opportunities, and expand revenue

Integrated 360 Campaign
  • Oversawproject from ideation to production, handling planning, coordination, press arrangements
  • Project Management
  • Collaborated with a diverse network of influencers for influencer marketing
  • Organized PR events
  • Implemented creative strategies

●Team and Platform Management
•Lead a five-member art team
•Organize knowledge-sharing and design-tool workshops
•Track social metrics to improve deliverables
•Manage team administration, budgets and cross-team projects

ACOO 2020-2021 Showreel

2020-21 Campaigns

ACOO Native Content

Youtube Channel Programmes:   衝擊300秒 | 盡做 (匠人系列)  | Dundas X Wellington 登打士與威靈頓 | 2359

  • Produce high-impact content
  • Reach out new audience
  • Encourage action
  • Build the brand

  • Regular and consistent
  • Keep engaging the audience
  • Generate brand awareness

  • Long-tail, increase traffic and gaining coverage 
  • Mainly through search engine(SEO) or on-the-go, snackable content

2020-21 Youtube Hero Program - 衝擊300秒 

Clashing 300 seconds 
Reinterpretation of traditional values
Be confident, Be the best version of you

2020-21 Youtube Hub Program

盡做 Give It All
Interviews with craftsmen who focus on one craft in one life
Philosophy: Craftsmanship, Doing your best

2020-21 Youtube Hygiene Program

登打士與威靈頓 Dundas X Wellington

Content: Interviews with pedestrians for cultural exchange
Philosophy: Crashing of Chinese and Western cultures

2020-21 Instagram Hygiene Program

Content: One-minute nugget to know a bit more about Hong Kong
Philosophy: Quick info and cultural spreading

Performance in 7 months since platform launch

2021-2022 Youtube Programmes :
盡做 2.0 | 無名事 | 動態 Training | 盡行式 | 盡吹

盡做 2.0

Communications Strategy
  • Rebrand the program from in-depth interviews to a lively variety show format. 
  • Content focus on extreme challenges
  • Align with the new branding umbrella - 盡 Extreme
  • Incorporate more human and fun elements to enhance personality and create memorable moments
  • Four anchor as a team

盡 行 式

Communications Strategy
  • Include everyday topics that everyone can relate to
  • Create a content series that reaches diverse communities, encouraging engaging interactions and subscriptions

  • Tailor the content to align with the team's skill set

無 名 事 

Communications Strategy
  • A solo interview series prepared to showcase guests from diverse backgrounds, including politicians, celebrities, and everyday individuals
  • Content that accommodates any guest the group aims to build relationships with
  • The creative approach of concealing one's face initially sparks curiosity and provides flexibility to prevent social crises if the interviewee is not publicly welcomed
  • Easy to develpp multi-channel content ( Video and Photo quotation albums) to increase production effectiveness
  • Easy setup, cost-effective, and increased flexibility for off-studio production (e.g., at the interviewee's office)


清談 - Target to make it as a podcast programme 

Content Strategy:
  • Develop content long enough to boost engagement on YouTube
  • Testing the potential to develop into a podcast program
  • Maintain flexibility for any topic, especially contentious issues
  • Open to various guest combinations to amplify content effectiveness.

  • Establish a content series that integrates with minimal production setup
  • Maximize the company's existing resources
  • Enhance the reputation of our own anchor

ACOO Instagram Channel

User Generated Content - Cutural Colums | 香港角落 Hong Kong Corner  | ACOO Person | ACOO Minute

Programmes Identities Development


盡做 2.0 Identity

  • Rebrand the program from in-depth interviews to a lively variety show format.
  • Incorporate more human and fun elements to enhance personality and create memorable moments


  • Utilize a unified theme while featuring interviewees from various backgrounds to ensure coherence and variety



  • Ensure flexibility to cover a wide range of topics
  • Simplify the setup process for convenience
  • Maintain a friendly and approachable tone throughout the content
  • Infuse a sense of style and trendiness into the content to make it fashionable

  • Make it easy to handle by the team 

ACOO Activations 

盡做 香港匠人展 | Give It All - One Craft One Life

To promote ACOO's content platform, we featured our heavyweight program "Give It All 盡做" in collaboration with 'elixir,'
a cafe popular among stylish young people in Sheung Wan where known for its rich cultural context.
The goal of this collaboration was to boost the brand's reputation within the first year of launching the content platform and to establish a Hong Kong-focused brand image by converting our social media content into a physical exhibition.

  • Build and promote ACOO's cultural and fashionable image to resonate with local Gen Z groups
  • Conduct a pilot test to explore the potential for intellectual property (IP) related to Hong Kong culture
  • Pilot test cross-brand collaborations

  • Oversaw the exhibition project from ideation to production, handling planning, coordination, press arrangements, even the ticketing logistics in only one month time
  • Project Management 
  • Collaborated with a diverse network of influencers for influencer marketing
  • Organized PR events
  • Implemented creative strategies

/ 品味耕耘背後的甘苦 /
《盡做 — 香港匠人展》於上環elixir咖啡店舉行,以視覺展覽的方式,呈現6位香港匠人背後的點點滴滴。為了讓外籍人士也能了解他們的故事,展覽文字中英對照,影片亦特別加上了英文字幕。


是次展覽,得到文字設計師、叁語設計合伙人 / 設計總監陳濬人授權,以「香港北魏真書」字體打印出展覽場地門口的「盡做香港」 4隻大字。這款字體極具香港特色,與展覽主題遙相呼應。
此外,店方更為是次活動,特別調製出充滿本土味道的「啡走」,和推出由本港年輕插畫師Ivy Sin繪製封面的限量drip bag,令展覽別具意義。

《盡做 — 香港匠人展》
地點:上環美輪街9號 elixir

「香港北魏真書」在 40 至 70 年代於香港盛行,常見於招牌,由已故書法家區建公先生提字,文字清晰分明,適合遠距離閱讀,於2012 年起由陳濬人開始保育,並設計成電腦字體。


關於「ACOO|Make Tomorrow Better」


︎︎︎Event Highlights

Sooner Music Background:
Music can be a hobby, a lifelong career, or a persistent passion. "Sooner Music 盡早音樂" is a collaboration with renowned musician Chiu Tsang Hei, stemming from ACOO's "Give It All 盡做" series. It showcases the journeys of young musicians, highlighting their dedication to music and how it has transformed their lives. The aim of "Sooner Music" is to ignite the love for music among the youth and offer support to unwavering musicians.

Communications Strategy:
  • Foster strong relations with Producer Chiu Tsang Hei to enhance long-term collaborations
  • Mark ACOO's debut in the Hong Kong music scene through "Sooner Music," potentially influencing industry connections, cultivating a stylish brand image, and generating music-related content
  • Attracted to K11 Art Mall, a property owned by New World Development, following the relaxation of pandemic restrictions

  • Develop and execute content strategies
  • Manage all communication initiatives
  • Enhance the brand with a contemporary flair
  • Utilize and synergize group’s resources effectively
  • Supervise content planning and explore innovative content ideas
  • Plan and organize activation open to the public
  • Produce exceptional communication materials within budget constraints
  • Expand the Art & Cultural portfolio to pave the way for future partnerships

Public Art Funding Proposal - ACOO HUMOUR LAND

Instagram User Generated Content- ACOO Oasis 

Content Strategy:
  • Increase content frequency for better engagement and distribution via algorithms.
  • Boost content output beyond office resources
  • Enhance the brand image of arts and culture
  • Improve visual coherence in a crowded content genre
  • Target fragmented segments effectively on social media. 

Conduct software workshops to enhance daily effectiveness of the content team