︎ Being appointed as the founding team of ACOO, thus synergises the group's corporatecommunication strategy.

● Develop a social-led campaign to support corporate brand-building for the mass consumer segments, speacilly age group between 25-35
● Develop and facilitate communication programs on social channels in synergy with corporate communication team
● Support the development of media strategy and materials, manage the execution of mediaengagements to enhance the business unit's (BU) reputation in the New World Development eco-system
● Coordinate with external and internal parties to ensure marketing campaigns and events are carriedout effectively and in a monitored manner
● Establish an influencer network with over 1,000 KOLs so brands can engage with and deliveraesthetically pleasing creativity

New World Development Corporate Communications 

︎ ACOO盡拍 X  KOA (Key Opinion Academy) 拍片比賽

Objective & Strategy:
  • Synergize with another NWD corporate communications project - KOA
About KOA: 
Founded in 2019, KOA (Key Opinion Artisans) Academy is a strategic marketing and social media agency that partners with the world’s biggest and Hong Kong’s most well-established fashion, lifestyle, food, educational, cosmetic, and entertainment brands. The network covers 1000+ influencers to help your brand go socially viral.
  • Increase ACOO Youtube and Instagram content volume ( Especailly lengthy content on YT) to maintain and induce high engagement 


Playlist of Submitted Videos from Candidates 

盡拍 Master Class

︎ 皇都戲院 State Theatre: 

Featuring the State Theatre Dinner

Shorts featuring the State Theatre Logo


︎ NWD Harbour Race 2023

Social Channel Creative And Management

Performance Report

Creative Proposal for Activations:

︎ 啟德體育園 KTSP - 小劍神計劃

Promoting the sports programme only in KTSP ( NWD owned )

︎ 柏敖莊 The Pavilia Farm

-Featuring the newly launch property to heat up social conversations

︎ Relations Building - Francis 魏華星 | 社企 SVhk 創辦人 

︎ NWD Group’s Creating Shared Value 
Advertise “義務工作發展局頒發: 香港義工獎2022 - 傑出青年義工”

-Promoting NWD BU’s event

︎ K11 MUSEA Muse Rooms
-Promoting NWD BU’s event

︎ New World Development - Share For Good
-Promoting NWD BU’s event

︎ ArteM Immersive Exhibition
-Promoting NWD BU’s event


︎ K11 NIght - #Legend Fashion Police 
-Acting as the production team and producer of the event

#Legend Fashion Police in K11 night


︎ CTF Education Group - Social Media Revamp

︎ 百味堂
The brand is licensed by the Korea headquarter and operated by the food and beverage group at the NWD ecosystem in Hong Kong. 
Due to its unfavorable financial status, the brand is being transformed to focus on snow fungus.
ACOO has been instructed to offer all creative services, including branding support to the person in charge.

︎ 新創建集團有限公司 NWS Holdings Limited (Hong Kong Stock Code: 659)

Featuring the BU on its cabin hospital support against pandemic