Starbite Emoticon
![](https://freight.cargo.site/t/original/i/2e0989099867d14f0a748d4c82767de95a3ffc7274fa8b5a462b530e0281d4e0/00_PH_logo_80.png)
PIZZA HUT
![](https://freight.cargo.site/t/original/i/0a3c9fa911aa449dedbb56974c5b43df94caae7e5d830e9265ff9eec21120ce9/02_kowloon-tong_1_1000.jpg)
![](https://freight.cargo.site/t/original/i/398817664a0d5ccfa270c5f082686f72c805ee433d7baae7ba36d9b965ce107b/03_kowloon-tong_2_1000.jpg)
Brief
![](https://freight.cargo.site/t/original/i/29873e6f4548941204df4c99c68810074d39500bcefed71688e1b3315f7d2750/01_starbite_logo_w30px_125.png)
Pizza Hut was launching a new pizza called Starbitez.
It named with its star-liked pizza shape.
Background
Product feature: The layered crust with cheese and sausage.
Target
Young adults / big groups
Creative idea
Pizza Emoticon
Strategy
Get the young adults to order Starbite Pizza by adding fun in the gathering.
Idea Statement: 星星講你心聲
Rational
We have many emotional thoughts in heart, but hard to find a chance to speak it out. The uniques shape of crust enables you to level down the hurdle of expression. It is like playing talking. Share your emotions in a fun and expressive way!
Idea Executions
![](https://freight.cargo.site/t/original/i/0a3c9fa911aa449dedbb56974c5b43df94caae7e5d830e9265ff9eec21120ce9/02_kowloon-tong_1_1000.jpg)
Play with the product feature, make the crust memorable via emoticons.
Dine in Pizza Hut and connected with the product! Bring you added value more than just a pizza.
Spreading Channel: TV Commercial + Print
Credits:
Creative Director: Kenneth Tung
Associate Creative Director: Rachel Lo
Senior Art Director: Brenda Ting
Assistant Art Director: Wai Wai Wai
Copywriter: Ealon Li
Project in June 2014